STRAIGHT UP! – Australian Hip Hop Interviews

July 26, 2007

Andrew Gauld Interview – AG Design, Skribble Studios

Filed under: Skribble Studios — Force @ 10:37 am

G Force:  How did you begin your work in the graphics industry? 

Andrew:  I studied graphic design, although the computer age wasn’t quite as active, I used to do all my designs hand painted in gouache on watercolour paper and colour photocopy them.I never went to uni – ironically I was knocked back from one major school, and asked back to conduct a talk a few years later!I began my first design job in Sth Melb about 12 months out of High School designing ad’s, magazines, business cards etc,. I saved up some cash and bought a second hand pmac 8100, and started hooking up freelance jobs from home, after a while I was getting some nice work from Nike and Ford, and album covers and nightclub flyers. 

G:  Where do you draw your design influences and inspiration from? A

:  I don’t really go in search anymore, the busier I get, the less ‘writers block’ I get these days.Over the past few years, I’ve been into too many projects at once to get stuck, before I start a job, I pretty much know what the end result’s going to look like, although sometimes they take they’re own direction, in that  case, you let it develop itself. 

G:  Who did the beats for the main flash presentation on the site?  Some of them, in particular the portfolio are nuts! 

A:  Beatnuts actually – most of them, and a few peterock tracks. Trem was supposed to create original beats for the whole site, but it never eventuated.While doing the short film ‘Red’, I had to get clearance for the KRS track from the ‘proper people’ for this BBC thing, and found out anything under 40 seconds on the net is reasonably royalty free. 

G:  You have been involved with website development for some of Australias biggest groups, Hilltop Hoods and Lyrical Commission and also with A-Love from Duality Records.  How did this come about, what was it like developing the sites with the crews and what was their level of input like? 

A:  There wasn’t an over amount of input with any of the sites which is good, I like to be given some direction then I like to take it from there. There’s nothing worse than a non-creative person telling you how to create. 

G:  There is a rather diverse range of designs and companies you have worked with.  From L.C. all the way to Quiksilver and restaurant menus.  Are there areas you prefer or do you meet each client with the view of it being a challenge if it is new to you? 

A:  I enjoy going from one extreme to another, it’s all communicating a message to an audience, it just makes it more enjoyable when you can switch styles from conservative ‘suits’ to more street stuff.I did a site for a communications co. in the UK filled with a bunch of sales suits adding their useless 2cents for the sake of it – but in the end, the battle eventuated into a mad site, so you live and learn I guess.      

G:  Your Epick snowboad designs are up there with the slickest designs I have seen floating around on boards.  Did you enjoy the chance to work with a different type of canvas and was it a challenge? 

A:  It’s not really that different, ‘cause all the designs still have to start on paper, it’s strange seeing your designs printed on something other than paper or web – like a cd-rom or tshirt. 

G:  What are your prefferrd medium to use when doing your own personal works? 

A:  I like doing a few, It’s like changing jobs or careers, you can shift from one form to another.I like doing the websites for their interaction, short films for there animation, illustration for the drawing factor, solid graphic design for the arranging element and painting (spray and canvas) for the hands on – they all offer the same qualities, just in different formats. 

G:  How long did the Skribble Studios site take to develop?  It is quite impressive to say the least. 

A:  I’ve been asked that a few times, and still can’t quite remember, I came up with the concept about 4 years ago while working in London, in a fear of someone using the concept first I was eager to come back to oz and get into it. I launched it sept 02, so I think I worked on it over about 7 months, but fulltime solid working, probably about 4 months, mind you there’s a huge mess on my editing floor. 

G:  You have just opened the new exhibition, consisting of seventeen pieces, which I have checked out, and they are some impressive works.  How long has this exhibition taken to get together and are there pieces that you enjoyed creating more than others? 

A:  They took a few months to paint, from feb – may this year, the organizing of the event took twice as long. They were all favourites to paint, as they were so unplanned without any expectations. 

G:  What audience would you be aiming for with this exhibition, as it borrows from quite a few areas such as graff and pop art, who are you aiming your works at? 

A:  No one, they were straight my ideas I wanted to paint, as a designer I’m used to pleasing the client, as a graff writer, you expect to be judged – this was neither, it’s  for anyone, graff writers, designers, pop-artists, tattooists, whatever. 

G:  Stencils, some of your works seem to borrow from the look of stencils, in particular the women series.   What do you think of the recent increase in stencil work going up around Melbourne? 

A:  The women series were hand painted, it wasn’t intentional to rep. Stencils, I’m not too keen on the whole ‘hey I’m at uni, I can change the world with political stencil statements’ as a fad. I do however like the stuff done properly, the shit that’s pre-thought, the kids that have there shit together, not trying to hang off a fad, I love that banksy dude’s work, his stuff tells me a story, not a statement.    

G:  From the exhibition what do you hope people take away from it with them, besides a few t-shirts and possibly a piece of art? 

A:  That my shit’s versatile, I’ve been creating for a long time – any form will do, whether it’s graff, design, internet, photography, painting…, I like creating in multi-mediums, I don’t think a creative should be limited or pigeon holed. 

G:  Just touching on hip hop music, when did your passion for it begin and how did you get involved with Australian hip hop and what are you feeling right now? 

A:   I was introduced to hip hop about the time I started graff, I remember when By all means came out– I’d sit in my bedroom for hours just sketching, they used to get me so hyped up, the thrill of a form of music that was relatively close to the graff culture that I could related to. I then got into RFK, pretty much the whole crew was and currently still is involved in hip hop.These days, most of the hip hop I listen to came from artists first or second albums – souls, show and ag, beatnuts, kurious Jorge, big-l, mob deep, diamond, hard knocks, double x. 

G:  Ok, here is the part where you can plug Skribble Studios, the exhibition and say anything else you would like to the community, go! 

A:  Peep the website for updates – and keep your eye out for new shit in 2004 – hopefully another Short Animated Film, another Art Exhibition, an online Hip Hop store and watch out for the bangin new Unkut website due Dec.03 –  

G:  Thanks for your time Andrew. Unfortunately this interview was held back due to busy schedules and the exhibition is finished.  However some of the works may still be available, peep the Skribble website for details. G 


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